Here's a question... How many spreadsheets does it take to plan an event?  Before you answer, also consider the number of emails, post-it notes, faxes, and phone calls that go along with it.   The first part of the event life cycle is effective organization and planning.  Unlike other event planning services, you are in control.

	Event Categories	The ability to classify your events into discrete categories allows you to bring order to large numbers of events.  It also makes it very easy for visitors to browse and search for events, either by category or by keyword.  The category editor makes this possible.
	Quantity Discounts	You can offer your customers discounts when they register multiple attendees at once.
	Attendee Types	You have the ability to specify attendee types, and event associate different fee structures to each type.  For example, new customers may have one fee, while referrals have another.
	Special Offers & Pricing	Coupons and specials are always a good way to attract new customers.